Our story

Welcome to Lovely Links! Learn about our journey, our values, and our commitment to creating beautiful, handmade jewelry. We're thrilled to share our story with you.

The beginning of Shimmer by Syd

My story began on April 10, 2025, when I was watching a TikTok video. The video was about starting a lipgloss business and creating glosses, I then asked my mom if I could start one of my own, we bought the materials online, created glosses and started promoting, And just like that, my dream of Shimmer by Syd became a reality.

Our core values

At Lovely Links, we are customer-focused and always aim to produce a quality product. Each of our handmade lip glosses is crafted with love and kindness from my heart. I believe in creating a cosmetic that brings joy and excitement to those who wear it.

Our core values

At Lovely Links, we are customer-focused and always aim to produce a quality product. Each of our handmade lip glosses is crafted with love and kindness from my heart. I believe in creating a cosmetic that brings joy and excitement to those who wear it.

Our vision

We want our customers to feel very excited when they wear our bracelets and anklets. Our vision is for Lovely Links to be known for our cute and stylish accessorizable bracelets that add a touch of charm and personality to any outfit. Join us in making the world a little more stylish, one bracelet at a time!

"Shimmer by Syd’s lipglosses are so cute and stylish! I always get compliments when I wear them."

A Very Happy Customer